Google Ads Consultant in Bologna
Bologna is Italy's food capital, a university city of 90,000 students, the hub of the Emilian manufacturing belt (Ducati, Lamborghini, packaging, biomedical) and a market with strong searches and moderate click costs.
| Cost per click (local services) | €1.30-2.80 for tradespeople |
|---|---|
| Starting budget | €15-25 per day for a local business; €30-60 in competitive sectors |
| Typical cost per enquiry | €15-40 |
| Management | €190/month + VAT |
| Languages | campaigns in Italian and English; reporting in English |
The Bologna market
Bologna (390,000 people, 1 million in the metro area) has search volumes well above its size thanks to the university, the fair district and the industrial belt. Cost per click: €1.30-2.80 for tradespeople, €3-5.50 for dentists, €4-10 for lawyers. Competition is moderate; national call centres are present on generic terms. Food tourism and the fairs (Cosmoprof, Cersaie, Motor Show, EIMA) bring searches in English and German for hotels, restaurants and experiences.
Districts and belt
Centro, Bolognina, San Donato, Santo Stefano, Saragozza, Borgo Panigale, Savena; the belt: Casalecchio, San Lazzaro, Castel Maggiore, Pianoro, Zola Predosa, Anzola, Calderara, Granarolo, Imola. Modena and the packaging valley are 30 minutes away and have their own pages.
Who we work with in Bologna
Foreign companies with an Italian base in the manufacturing belt (packaging, automation, biomedical); English-speaking services for international students and researchers; hotels, B&Bs and food-tour operators targeting the UK, US and Germany; restaurants and cooking schools; clinics and dentists; law and accounting firms for foreign investors; tradespeople and home services in the city and the belt.
English searches in Bologna
"Food tour Bologna", "cooking class Bologna", "English speaking dentist Bologna", "student housing Bologna", "moving company Bologna": modest volumes, low competition, good margins. We run them in English alongside the Italian campaigns.
Cost per click in Bologna
Orders of magnitude we see in accounts targeting Bologna (exact numbers for your sector in the free analysis):
- Tradespeople: €1.30-2.80 per click
- Dentists and clinics: €3-5.50
- Lawyers and accountants: €4-10
- Hotels and B&Bs (Italian): €0.70-1.60; English €1-2.50
- Food tours and cooking classes (English): €0.60-1.80
- Cleaning companies: €1.20-2.30
Cost per click matters less than cost per enquiry: with specific ads, negatives and a proper Italian landing page, a local business in Bologna pays €15-40 per enquiry.
How we work with clients in Bologna
Remotely, in English, on video call and WhatsApp; in-person meetings on request. Free analysis of the Italian searches in your area with real click costs, written quote, account opened in your name, campaign live in a week, weekly optimisation, monthly report in English. From €190 per month, ad budget separate, no long-term contract. The Italian version of this page: Consulente Google Ads Bologna.
Frequently asked questions
What does a click cost in Bologna?
€1.30-2.80 for tradespeople, €3-5.50 for clinics, €4-10 for lawyers. Exact numbers for your sector in the free analysis.
What budget do I need to start in Bologna?
€15-25 per day for a local business; €30-60 in competitive sectors.
Do you also run campaigns in English in Bologna?
Yes, for businesses serving expats and visitors: clinics, lawyers, accountants, hotels, tours, real estate, relocation.
Can we meet in person?
In Turin at our office; in Bologna on request. Otherwise video call.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract