| Price | from €190/month + VAT; ad budget paid directly to Google |
|---|---|
| Included | keyword research in Italian, campaign setup, ads, negatives, conversion tracking, weekly optimisation, monthly report |
| Timing | campaign live in 7 days, first enquiries in the first week |
| Terms | 3-month minimum, 30-day notice, the account is yours |
| Coverage | all of Italy, remotely; office in Turin; we work in English and Italian |
What "management" means in practice
Week one: account in your name, campaign structure by service and area, Italian ads and extensions, negative lists, geo and schedule settings, conversion tracking for calls, forms and WhatsApp, Google Business Profile linked. Weeks two to four: search terms read every two days, negatives added, bids adjusted, first ad tests. Every week after that: 40-60 minutes on your account. Every month: the report. Every quarter: a review call in English.
The weekly work
Search term report: the Italian searches that triggered your ads, one by one; the useless ones become negatives, the good ones become exact-match keywords. Bids: up where the cost per enquiry is low, down where it is high. Ads: the weaker variant paused, a new one written. Schedules and areas: hours and municipalities that spend without converting are cut. Budget: moved to the campaigns that deliver. It is repetitive, unglamorous work, and it is where 30-50% of the cost per enquiry disappears over three months.
The monthly report
One page, in English: spend, clicks, cost per click, enquiries by type (calls, forms, WhatsApp), cost per enquiry, comparison with the previous month, what we changed and why, what we will change next. If you want to see the account, you have full access at any time; the report is for reading in five minutes.
Italian-specific settings we handle
Regional language variants (South Tyrol searches in German, Aosta Valley in French), the August shutdown (campaign pauses and holiday messaging), seasonality that differs from your home market (air conditioning from May, heating from September, moving in June and September, dentists in January and September), public holidays, the Italian preference for phone and WhatsApp over forms, and Google Ads policies on regulated sectors in Italy (health, legal, finance).
What is included
Keyword research in Italian (the words Italians actually type, not translations), campaign structure by service and area, ad copy in native Italian, negative keyword lists for your sector, geo and schedule settings, conversion tracking for calls, forms and WhatsApp, Google Business Profile linked, weekly optimisation, a one-page monthly report in English with the cost per enquiry. From €190 per month plus VAT, ad budget paid by you directly to Google, account opened in your name, three-month minimum, 30-day notice.
See also
Frequently asked questions
Can we keep our current agency for other countries?
Yes. We manage the Italian campaigns in a separate campaign set or account and coordinate with your agency if needed.
Do you work inside our Google Ads MCC?
Yes, or you grant us access to your account. We never hold client accounts in our name.
How do you bill?
Monthly, in advance, by bank transfer or card. Ad spend is billed by Google to your card.
What if the campaign does not work?
We say so in the report and fix it, or, if Google Ads is not the right channel for your margins in Italy, we tell you and stop.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract