| Price | from €190/month + VAT; ad budget paid directly to Google |
|---|---|
| Included | keyword research in Italian, campaign setup, ads, negatives, conversion tracking, weekly optimisation, monthly report |
| Timing | campaign live in 7 days, first enquiries in the first week |
| Terms | 3-month minimum, 30-day notice, the account is yours |
| Coverage | all of Italy, remotely; office in Turin; we work in English and Italian |
When Meta makes sense in Italy
For services people do not search for but respond to when they see them: aesthetic treatments, gyms, restaurants with events, furniture and renovations with before/after, courses, local products, tourism. For remarketing: whoever visited your Italian landing page and did not call sees you again for two weeks. For urgent services (plumbers, locksmiths) and professionals with a precise need, Google wins and Meta is a supplement.
What we do
Business Manager and pixel in your name, audiences by Italian region, province and interests, creatives in Italian (we adapt your visuals, or brief a local photographer), native lead forms with a qualifying question in Italian, automatic WhatsApp reply, weekly creative rotation (Italian audiences tire of ads in 2-4 weeks), and the same conversion tracking as Google so you compare cost per lead across channels in one report.
Costs in Italy
Cost per click €0.30-1, cost per lead €8-30 for local services, €15-50 for higher-value services. Meta leads in Italy are less ready to buy than Google enquiries: a call-back within 15 minutes and a WhatsApp message right after the form are what make them convert. We build both into the setup.
What is included
Keyword research in Italian (the words Italians actually type, not translations), campaign structure by service and area, ad copy in native Italian, negative keyword lists for your sector, geo and schedule settings, conversion tracking for calls, forms and WhatsApp, Google Business Profile linked, weekly optimisation, a one-page monthly report in English with the cost per enquiry. From €190 per month plus VAT, ad budget paid by you directly to Google, account opened in your name, three-month minimum, 30-day notice.
See also
Frequently asked questions
Google or Meta for our business in Italy?
If Italians search for what you sell, Google first. If they need to see it, Meta. Usually both, in different proportions. We tell you which in the free analysis.
Do you create the visuals?
We adapt yours and write the Italian copy. Full production is quoted separately.
Minimum budget?
€300-500 per month per platform. Below that, one platform only.
Can you run TikTok or LinkedIn in Italy?
LinkedIn for B2B with high contract values, on request. TikTok is not a channel we recommend for local businesses in Italy yet.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract