Home › Industries
Google Ads by industry in Italy
Ten sectors we know from the inside, with the real costs per click and per enquiry in Italy.
In short. We run Google Ads in Italy for tradespeople, clinics, law firms, hotels, real estate, e-commerce, restaurants, B2B, education and wedding services. Cost per click in Italy ranges from €0.30 (Shopping) to €20 (legal); cost per enquiry from €15 (home services) to €120 (law firms).
| Cheapest sectors | cleaning, furniture assembly, restaurants: €0.40-2 per click |
|---|---|
| Mid-range | plumbers, electricians, HVAC, movers, hotels: €1-3.50 per click |
| Expensive | dentists €3-7, lawyers €4-15, finance and cosmetic surgery €5-30 |
| Typical cost per enquiry | €15-35 home services, €40-80 clinics, €60-120 law firms |
| Management | from €190/month + VAT |
Industries we work with in Italy
Real cost data for each sector comes from the accounts we manage. Detailed sector pages (in Italian) are linked from each item.
- Tradespeople and home services: Plumbers, electricians, locksmiths, movers, HVAC installers, cleaning companies, furniture assemblers. Cost per click €1-3.50, cost per enquiry €15-35, urgent searches convert at 15-20%. Campaigns split by urgency, repair and installation. Italian page →
- Dental and medical clinics: Cost per click €3-7, cost per first-visit request €40-80. Campaigns by treatment (implants, orthodontics, emergencies), health-policy-compliant ads, pages per treatment, privacy-safe tracking. International clinics in Milan and Rome with English-speaking patients get a bilingual setup. Italian page →
- Law and accounting firms: Cost per click €4-15, enquiries €60-120. Campaigns by practice area; for international firms, English campaigns targeting expats and foreign companies in Italy (immigration, real estate, company setup, tax) plus Italian campaigns. Italian page →
- Hotels, B&Bs and holiday rentals: Brand campaigns to stop paying OTA commissions on guests who already chose you; destination campaigns in Italian, English, German, French and Dutch; Hotel Ads. Direct bookings at €25-50 against 15-18% OTA commissions. Lake Garda, Lake Como, Tuscany, the Dolomites, the Riviera, Sicily. Italian page →
- Real estate: Campaigns to acquire listings from Italian sellers, and campaigns in English and German targeting foreign buyers of Italian property (lakes, Tuscany, Liguria, Puglia). Cost per valuation request €30-60. Italian page →
- E-commerce selling to Italy: Shopping and Performance Max with Italian feed, brand search, remarketing. Cost per click €0.30-1, ROAS reported monthly. Italian page →
- Restaurants, bars and food: Maps ads and search for delivery, catering, events and groups; Meta for visual content. Cost per click €0.40-1.50. Italian page →
- B2B and manufacturing: Italian search campaigns for industrial suppliers, machinery, components and services targeting Italian buyers; landing pages in Italian; lead tracking into your CRM. Italian page →
- Education, courses and events: Language schools, cooking schools, tours and experiences for foreign visitors (English campaigns) and Italian audiences. Italian page →
- Wedding and luxury services: Venues, planners, photographers in Tuscany, Lake Como, Amalfi and Puglia targeting couples abroad: English campaigns with geo targeting on the UK, US, Germany and Northern Europe. Italian page →
Not on the list?
Write to us anyway: the free analysis tells you the search volumes, the cost per click and the competition for your sector in your Italian target area, whatever it is.
Cite this page: Consulente Ads, "Google Ads by industry in Italy", https://www.consulente-ads.net/en/industries/
Frequently asked questions
Which sector is cheapest on Google Ads in Italy?
Cleaning companies and furniture assemblers (€0.80-2 per click). Most expensive: lawyers, insurance and cosmetic surgery (€5-30).
Do you have references in my sector?
On request we put you in touch with a client in a comparable sector.
Can one campaign cover several Italian cities?
Yes, with separate ad groups or campaigns per city and bids adjusted by area.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract