| Price | from €190/month + VAT; ad budget paid directly to Google |
|---|---|
| Included | keyword research in Italian, campaign setup, ads, negatives, conversion tracking, weekly optimisation, monthly report |
| Timing | campaign live in 7 days, first enquiries in the first week |
| Terms | 3-month minimum, 30-day notice, the account is yours |
| Coverage | all of Italy, remotely; office in Turin; we work in English and Italian |
Why not translate your existing campaigns
Italians do not search the way the dictionary suggests. "Plumber" is "idraulico", but the person with a leak types "perdita acqua urgente" or "idraulico subito"; "moving company" is "traslochi", not "compagnia di trasloco"; the buyer of a heat pump searches "pompa di calore detrazione" because the tax credit is the argument. A campaign built from translated keywords compares to a native one with half the click-through rate, a lower Quality Score and a cost per click 30-50% higher. We build the campaign from the Italian searches, not from your English one.
What the consultant does
Research of the Italian searches for your product or service, city by city; structure of the campaigns by service and area; ads written in Italian by someone who sells in Italian; negative keyword lists specific to the sector (in Italy "gratis", "lavoro", "corso", "stipendio" burn 30-40% of untrained budgets); geo targeting by province and municipality, not by "Italy"; conversion tracking for calls, forms and WhatsApp (Italians phone and message more than they fill forms); weekly work on search terms, bids and ads; monthly report in English with the cost per enquiry.
Who it is for
Foreign companies with an Italian subsidiary or a product shipped to Italy; international owners of restaurants, B&Bs, clinics, studios and shops in Italy; hotels and holiday rentals in Italy that want direct bookings; Italian companies with English-speaking management. Sectors we know best: tradespeople and home services, dental and medical clinics, law and accounting, hospitality, real estate, e-commerce.
What it costs
Management from €190 per month plus VAT for a local business with one or two campaigns, €290 for several services or cities or with Meta Ads, from €390 for e-commerce with Shopping. No percentage of your ad spend. The ad budget is separate and paid by you to Google: typically €300-1,000 per month for a local business, €1,000-5,000 for competitive sectors or national reach. Real cost-per-click ranges for Italy: local services €1-3, dentists €3-7, lawyers €5-20, hotels €0.80-2.50, e-commerce €0.30-1.
What is included
Keyword research in Italian (the words Italians actually type, not translations), campaign structure by service and area, ad copy in native Italian, negative keyword lists for your sector, geo and schedule settings, conversion tracking for calls, forms and WhatsApp, Google Business Profile linked, weekly optimisation, a one-page monthly report in English with the cost per enquiry. From €190 per month plus VAT, ad budget paid by you directly to Google, account opened in your name, three-month minimum, 30-day notice.
See also
Frequently asked questions
Do I need to speak Italian to work with you?
No. Everything between us is in English. Everything towards your Italian customers is in Italian.
Can you handle enquiries in Italian for us?
We set up the campaign and the tracking. Answering Italian calls is your side; if you have no Italian speaker, we recommend a form-first landing page and, where it fits, WhatsApp with templated replies.
Do you invoice foreign companies?
Yes, with reverse-charge VAT for EU companies and no VAT for non-EU.
How fast do enquiries start?
Within the first week. A stable cost per enquiry takes 4-8 weeks of optimisation.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract