Google Ads Consultant in Rome
Rome is Italy's second Google Ads market by volume, a city of quadrants that behave like separate cities, with a large international community and tourism in every language.
| Cost per click (local services) | €1.50-4 for tradespeople |
|---|---|
| Starting budget | €20-35 per day for a local business; €40-80 in competitive sectors |
| Typical cost per enquiry | €15-40 |
| Management | €190/month + VAT |
| Languages | campaigns in Italian and English; reporting in English |
The Rome market
Rome (2.8 million people) has enormous search volumes in every sector: home services, professionals, private healthcare, hospitality, real estate, tourism. Cost per click sits between Turin and Milan: €1.50-4 for tradespeople, €3-8 for dentists and lawyers, more for clinics in Parioli and Prati. Competition from generic "pronto intervento" call centres is heavy; a real business wins with its name, district, reviews and clear prices.
Quadrants
Rome north (Prati, Flaminio, Balduina, Cassia), centre (Centro Storico, Trastevere, Testaccio), east (San Giovanni, Tuscolano, Prenestino), south (EUR, Ostiense, Garbatella, Ardeatino, Ostia), plus the metro area (Fiumicino, Ciampino, Pomezia, Tivoli, Guidonia, Anzio, Frascati, Velletri). A plumber in Ostia should not pay for clicks from Cassia: we set targeting by municipio and adjust bids where you actually go.
Who we work with in Rome
International organisations, embassies and NGOs' suppliers; English-speaking clinics, dentists and therapists; law firms and accountants for expats and foreign companies (residency, citizenship, property, company setup); hotels, B&Bs and apartments (brand campaigns in six languages against OTA commissions); tour operators and experience providers targeting visitors before they arrive; restaurants; relocation and real estate agencies; home services in the city and the Castelli Romani.
English searches in Rome
"English speaking doctor Rome", "dentist Rome English", "lawyer for expats Rome", "moving company Rome", "apartment for rent Rome": real volumes, low competition, high-value clients. We run these campaigns in English with geo targeting on Rome and on the countries visitors and expats come from.
Cost per click in Rome
Orders of magnitude we see in accounts targeting Rome (exact numbers for your sector in the free analysis):
- Tradespeople: €1.50-4 per click
- Dentists and clinics: €3-8
- Lawyers and accountants: €6-15
- Hotels and B&Bs (Italian): €0.80-2; English €1.50-4
- Tours and experiences (English): €0.60-2
- English-language services for expats: €2-5
Cost per click matters less than cost per enquiry: with specific ads, negatives and a proper Italian landing page, a local business in Rome pays €15-40 per enquiry.
How we work with clients in Rome
Remotely, in English, on video call and WhatsApp; in-person meetings on request. Free analysis of the Italian searches in your area with real click costs, written quote, account opened in your name, campaign live in a week, weekly optimisation, monthly report in English. From €190 per month, ad budget separate, no long-term contract. The Italian version of this page: Consulente Google Ads Roma.
Frequently asked questions
What does a click cost in Rome?
€1.50-4 for tradespeople, €3-8 for clinics, €6-15 for lawyers. Exact numbers for your sector in the free analysis.
What budget do I need to start in Rome?
€20-35 per day for a local business; €40-80 in competitive sectors.
Do you also run campaigns in English in Rome?
Yes, for businesses serving expats and visitors: clinics, lawyers, accountants, hotels, tours, real estate, relocation.
Can we meet in person?
In Turin at our office; in Rome on request. Otherwise video call.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract