How we work

1. You write to us

By form, WhatsApp or email, in English. Within 24 hours we reply with three questions: what you sell, where in Italy, how many enquiries a month you want. No generic price lists: the quote depends on your case.

2. Free analysis

In two or three days we analyse the Italian searches in your target area (how many people search for your service each month, in which words), the real cost per click in your sector, the competitors advertising, and your site or Google listing if they exist. You get a short document in English: the numbers, the budget that makes sense, what we would do. No obligation.

3. Written quote

What the management includes, line by line: campaigns, ads, tracking, landing page if needed, Google Business Profile, reporting. Fixed monthly fee (from €190), ad budget separate and estimated, three-month minimum, 30-day notice. Everything in your name: account, campaigns, landing page.

4. Setup

In one week: Google Ads account opened in your name with your card (or access to your existing one), campaign structure by service and area, Italian ads and extensions, negative lists, areas and schedules, tracking of calls, forms and WhatsApp with Tag Manager, Google Business Profile linked, landing page in Italian if included. We show you everything before going live.

5. The first four weeks

Google collects data and we correct every two or three days: search terms to exclude, bids, budget between groups, ad headlines. By the end of the first month the cost per enquiry has usually halved compared with the first week.

6. Every week

Forty minutes on your account: search terms, negatives, bids, ads, schedules, areas, budget distribution. We message you only if we need something from you (a photo, a price, a confirmation).

7. Every month

A one-page report in English: budget spent, clicks, cost per click, enquiries by type, cost per enquiry, comparison with the previous month, what we changed and what we will change. Five minutes to read. If something is off, we call.

8. Every quarter

Review: which services and areas pay, whether to add campaigns (Meta, remarketing, Shopping, English) or remove some, seasonality ahead. And the honest question: does the campaign pay for your margins in Italy? If not, we say so first.

What we ask of you

An hour on a call at the start. That Italian calls get answered (or called back quickly) by someone who speaks Italian, or a form-first setup if not. The real information: prices, areas, services, hours. A few photos of your work. Each month, two lines on which enquiries became customers: we need them to learn which keywords bring real business.

What we do not do

No "guaranteed first position". No percentage of your ad spend. No accounts in our name. No campaigns without tracking. No campaigns for businesses that have no one to answer in Italian and no margin to cover the cost per enquiry: we tell you before, not after.

Frequently asked questions

How long from contact to first enquiries?

Usually 7-10 days: analysis, quote, setup, first Italian calls.

Do I have to come to Italy?

No. Everything is remote and in English.

What if it does not work?

We see it in the report and say so first. We fix it or, if Google Ads is not the right tool for your case in Italy, we stop.

Can I see the account?

Always: it is yours and you have full access.