Google Ads Consultant in Genoa
Genoa is Italy's largest port, a city of 560,000 with a hilly geography that makes geo targeting essential, and the gateway to the Ligurian Riviera, Portofino and the Cinque Terre.
| Cost per click (local services) | €1.20-2.50 for tradespeople |
|---|---|
| Starting budget | €15-25 per day for a local business; €30-60 for Riviera hospitality in English |
| Typical cost per enquiry | €15-40 |
| Management | €190/month + VAT |
| Languages | campaigns in Italian and English; reporting in English |
The Genoa market
Genoa has good search volumes and moderate competition: €1.20-2.50 per click for tradespeople, €2.50-5 for dentists, €4-9 for lawyers. Port, logistics, shipping and shipyards bring B2B searches and international companies; the Riviera (Portofino, Santa Margherita, Rapallo, Camogli, Sestri Levante) and the Cinque Terre bring tourism searches in English, German and French from spring to autumn. The city's geography (centre, Levante, Ponente, the valleys) means a business in Nervi should not pay for clicks from Voltri.
Areas
Centro and Centro Storico, Foce, Albaro, Nervi, Quinto (Levante); Sampierdarena, Cornigliano, Sestri Ponente, Pegli, Voltri (Ponente); Val Bisagno and Val Polcevera; the belt (Arenzano, Cogoleto, Recco, Camogli, Rapallo, Santa Margherita, Chiavari, Sestri Levante). Savona, La Spezia and Imperia have their own Italian pages.
Who we work with in Genoa
Shipping, logistics and maritime services companies with international clients; yacht services and marinas targeting owners abroad; hotels, B&Bs and apartments in the city and on the Riviera (brand campaigns against OTA commissions, destination campaigns in English and German); tour and boat operators for Portofino and the Cinque Terre; English-speaking clinics and professionals; real estate agencies selling Riviera property to foreign buyers; tradespeople, cleaning companies and home services across the city and the coast.
The Riviera in English
"Hotel Portofino", "boat tour Portofino", "Cinque Terre apartment", "villa for sale Liguria": high-value searches from the UK, US, Germany and Switzerland. We run English and German campaigns for hospitality and real estate on the coast, with geo targeting on the source countries and bids by season.
Cost per click in Genoa
Orders of magnitude we see in accounts targeting Genoa (exact numbers for your sector in the free analysis):
- Tradespeople: €1.20-2.50 per click
- Dentists and clinics: €2.50-5
- Lawyers and accountants: €4-9
- Hotels Riviera (English/German): €1.20-3.50; Italian €0.70-1.60
- Boat tours and yacht services (English): €0.70-2
- Real estate Riviera for foreign buyers (English): €2-5
Cost per click matters less than cost per enquiry: with specific ads, negatives and a proper Italian landing page, a local business in Genoa pays €15-40 per enquiry.
How we work with clients in Genoa
Remotely, in English, on video call and WhatsApp; in-person meetings on request. Free analysis of the Italian searches in your area with real click costs, written quote, account opened in your name, campaign live in a week, weekly optimisation, monthly report in English. From €190 per month, ad budget separate, no long-term contract. The Italian version of this page: Consulente Google Ads Genova.
Frequently asked questions
What does a click cost in Genoa?
€1.20-2.50 for tradespeople, €2.50-5 for clinics, €4-9 for lawyers. Exact numbers for your sector in the free analysis.
What budget do I need to start in Genoa?
€15-25 per day for a local business; €30-60 for Riviera hospitality in English.
Do you also run campaigns in English in Genoa?
Yes, for businesses serving expats and visitors: clinics, lawyers, accountants, hotels, tours, real estate, relocation.
Can we meet in person?
In Turin at our office; in Genoa on request. Otherwise video call.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract