Google Ads Consultant in Florence
Florence is Italy's most-searched city in English after Rome and Venice: tourism, weddings, art, fashion, language schools and a large Anglophone community, plus a Tuscan market of tradespeople and clinics.
| Cost per click (local services) | €1.30-2.80 for tradespeople |
|---|---|
| Starting budget | €15-25 per day for a local business; €30-80 for tourism and weddings in English |
| Typical cost per enquiry | €15-40 |
| Management | €190/month + VAT |
| Languages | campaigns in Italian and English; reporting in English |
The Florence market
Florence (370,000 people, 1 million in the metro area) receives 15 million visitors a year and hosts thousands of foreign residents and students. English searches for hotels, apartments, tours, cooking classes, weddings, language courses, English-speaking doctors and lawyers have real volume all year. Competition on tourism keywords in English is international and expensive (€1.50-4 per click); on local services in Italian it is moderate (€1.30-2.80 for tradespeople, €3-5.50 for dentists).
Areas
Centro Storico, Oltrarno, Campo di Marte, Novoli, Rifredi, Isolotto; the belt (Scandicci, Sesto Fiorentino, Campi Bisenzio, Bagno a Ripoli, Fiesole, Calenzano, Signa); Chianti, Mugello and the Valdarno for wineries, villas and agriturismi; Prato and Pistoia 20 minutes away. Tuscany as a whole (Siena, Pisa, Lucca, Arezzo, Livorno, Grosseto) has its Italian page.
Who we work with in Florence
Hotels, B&Bs and apartments (brand campaigns in six languages, destination campaigns by niche); wedding venues, planners and photographers targeting couples in the UK, US and Northern Europe; wineries and villas in Chianti with tastings and stays; language and art schools; English-speaking clinics, dentists and therapists; law firms for expats buying property or relocating; relocation and real estate agencies; restaurants and cooking schools; tradespeople and home services in the city and the belt.
Weddings and villas
Tuscany is the top wedding destination in Italy for foreign couples. Campaigns in English targeting the UK, US, Germany, Netherlands and Scandinavia, with bids by season (enquiries peak from September to February for the following summer), landing pages with real venues and prices, and tracking into your CRM.
Cost per click in Florence
Orders of magnitude we see in accounts targeting Florence (exact numbers for your sector in the free analysis):
- Tradespeople: €1.30-2.80 per click
- Dentists and clinics: €3-5.50
- Hotels and apartments (English): €1.50-4; Italian €0.80-1.80
- Wedding venues and planners (English): €2-5
- Tours, cooking classes, wine tastings (English): €0.60-2
- English-speaking professionals for expats: €2-5
Cost per click matters less than cost per enquiry: with specific ads, negatives and a proper Italian landing page, a local business in Florence pays €15-40 per enquiry.
How we work with clients in Florence
Remotely, in English, on video call and WhatsApp; in-person meetings on request. Free analysis of the Italian searches in your area with real click costs, written quote, account opened in your name, campaign live in a week, weekly optimisation, monthly report in English. From €190 per month, ad budget separate, no long-term contract. The Italian version of this page: Consulente Google Ads Firenze.
Frequently asked questions
What does a click cost in Florence?
€1.30-2.80 for tradespeople, €3-5.50 for clinics; €1.50-4 in English for tourism. Exact numbers for your sector in the free analysis.
What budget do I need to start in Florence?
€15-25 per day for a local business; €30-80 for tourism and weddings in English.
Do you also run campaigns in English in Florence?
Yes, for businesses serving expats and visitors: clinics, lawyers, accountants, hotels, tours, real estate, relocation.
Can we meet in person?
In Turin at our office; in Florence on request. Otherwise video call.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract