| Price | from €190/month + VAT; ad budget paid directly to Google |
|---|---|
| Included | keyword research in Italian, campaign setup, ads, negatives, conversion tracking, weekly optimisation, monthly report |
| Timing | campaign live in 7 days, first enquiries in the first week |
| Terms | 3-month minimum, 30-day notice, the account is yours |
| Coverage | all of Italy, remotely; office in Turin; we work in English and Italian |
Why a translated home page does not convert in Italy
An Italian who searched "sostituzione caldaia Modena" and lands on a translated corporate home page with a menu, a slider and "Contact us" leaves in seconds. What converts is a page that repeats the search in the title, shows a phone number (Italians call), a WhatsApp button (Italians message), a price or "da €…" (Italians want to know), reviews with Italian names, real photos, and a form with three fields. We write it in native Italian, with the register that fits the sector (informal "tu" for tradespeople and shops, formal for clinics and law firms).
What we build
One page per service, on your domain or on a subdomain, static and fast, with Tag Manager and the conversion tracking installed, consent banner compliant with Italian cookie rules, privacy notice in Italian, VAT number and company details visible (required by Italian law and by Google Ads policy). Mobile first: 70-80% of Italian local clicks are from phones.
What it costs
From €300 per page one-off, or included in the Plus plan. A/B variants and heat maps from the second month. Turnaround: 3-5 working days once we have your materials.
What is included
Keyword research in Italian (the words Italians actually type, not translations), campaign structure by service and area, ad copy in native Italian, negative keyword lists for your sector, geo and schedule settings, conversion tracking for calls, forms and WhatsApp, Google Business Profile linked, weekly optimisation, a one-page monthly report in English with the cost per enquiry. From €190 per month plus VAT, ad budget paid by you directly to Google, account opened in your name, three-month minimum, 30-day notice.
See also
Frequently asked questions
Can you write the Italian copy from our English page?
Yes: we take your English content as a brief and write the Italian page, not a translation.
Do we need an Italian phone number?
Strongly recommended: Italians hesitate to call foreign numbers. A virtual Italian number with forwarding costs a few euros a month; we help set it up.
Do you also build full websites in Italian?
Small sites (5-15 pages) yes, through our agency. For Google Ads a landing page is usually enough to start.
Who owns the page?
You. It is on your domain or delivered as files.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract