Google Ads Consultant in Milan
Milan is Italy's most expensive and most international Google Ads market: the highest click costs in the country, the most foreign companies, and the biggest rewards for a precisely targeted campaign.
| Cost per click (local services) | €2-5 for tradespeople |
|---|---|
| Starting budget | €25-40 per day for a local business; €50-100 in competitive sectors |
| Typical cost per enquiry | €15-40 |
| Management | €190/month + VAT |
| Languages | campaigns in Italian and English; reporting in English |
The Milan market
Milan (1.4 million people, 3.2 million in the metro area) concentrates Italy's corporate headquarters, international clinics, law firms, luxury retail, design and fashion, and a large expat community. Cost per click is the highest in Italy: €2-5 for tradespeople, €4-10 for dentists and lawyers, more for finance and insurance. Many national call centres and agencies advertise on everything, so a generic "idraulico Milano" campaign competes with dozens of bidders. The way to make Milan work is precision: specific services, specific districts, real reviews, prices in the ad.
Districts and hinterland
Milan is not one market. Centro, Porta Romana, Navigli, Città Studi, Isola, Bicocca, Lambrate, San Siro, Corvetto each have their own searches and competition; then the hinterland (Sesto San Giovanni, Cinisello, Monza, Rho, Cologno, Segrate, Rozzano, Corsico, Legnano, Busto Arsizio) where a business paying for centre clicks wastes half its budget. We set targeting by municipality and district and bid where you close business. Monza and Brianza, 20 km north, are a separate market with its own page.
Who we work with in Milan
Foreign companies with their Italian office in Milan (SaaS, consulting, manufacturing, fashion, food) running Italian search campaigns; international dental, aesthetic and medical clinics with English-speaking patients (bilingual campaigns); law and accounting firms serving expats and foreign investors (immigration, company setup, tax, real estate); restaurants, bars and hospitality with international owners; relocation and real estate agencies; e-commerce with a Milan warehouse; tradespeople and home services in the city and hinterland.
Searches in English in Milan
Milan is the only Italian city, with Rome, where English searches have real volume: "dentist Milan English speaking", "English speaking lawyer Milan", "accountant for expats Milan", "apartment rental Milan", "moving company Milan". We run English campaigns targeting these, alongside the Italian ones, for clinics, firms and agencies that serve the expat community.
Cost per click in Milan
Orders of magnitude we see in accounts targeting Milan (exact numbers for your sector in the free analysis):
- Tradespeople (plumber, electrician, locksmith): €2-5 per click
- Dentists and clinics: €4-10
- Lawyers and accountants: €8-20
- Cleaning companies: €1.50-3
- Hotels (Italian): €1-2.50; English €1.50-4
- English-language services for expats: €2-6
Cost per click matters less than cost per enquiry: with specific ads, negatives and a proper Italian landing page, a local business in Milan pays €15-40 per enquiry.
How we work with clients in Milan
Remotely, in English, on video call and WhatsApp; in-person meetings on request. Free analysis of the Italian searches in your area with real click costs, written quote, account opened in your name, campaign live in a week, weekly optimisation, monthly report in English. From €190 per month, ad budget separate, no long-term contract. The Italian version of this page: Consulente Google Ads Milano.
Frequently asked questions
What does a click cost in Milan?
€2-5 for tradespeople, €4-10 for clinics, €8-20 for lawyers. Exact numbers for your sector in the free analysis.
What budget do I need to start in Milan?
€25-40 per day for a local business; €50-100 in competitive sectors.
Do you also run campaigns in English in Milan?
Yes, for businesses serving expats and visitors: clinics, lawyers, accountants, hotels, tours, real estate, relocation.
Can we meet in person?
In Turin at our office; in Milan on request. Otherwise video call.
Want to know what it would cost for your business in Italy?
Fill in the form: within 24 hours you get a free analysis of the searches in your target area and a clear written quote, no strings attached.
- Free initial consultation
- From €190/month, ad budget separate
- No long-term contract